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Advertising Effectiveness Of Straight Versus Dramatic Ads

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Advertising Effectiveness Of Straight Versus Dramatic Ads Pousali Banerjee
Libristo kod: 14115415
Nakladnici LAP Lambert Academic Publishing, studeni 2015
Advertising Effectiveness of straight versus dramatic ads of perishable consumer products presented... Cijeli opis
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Advertising Effectiveness of straight versus dramatic ads of perishable consumer products presented in visual medium to young adults- Males and Females. The investigation was a laboratory experiment,(involving 2 2 Factorial Design). The advertising effectiveness was measured by "An Index of Advertising Effectiveness". Two-way ANOVA was used to verify the truthfulness or falsity of the research hypotheses set before hand.

Informacije o knjizi

Puni naziv Advertising Effectiveness Of Straight Versus Dramatic Ads
Autor Pousali Banerjee, Indrani Mukherjee
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 76
EAN 9783659933226
Libristo kod 14115415
Nakladnici LAP Lambert Academic Publishing
Težina 130
Dimenzije 150 x 220 x 5

Kategorija

Society & Social Sciences > Psychology
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