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Advertising Concept Book

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Advertising Concept Book Pete Barry
Libristo kod: 04472265
Nakladnici Thames & Hudson, lipanj 2012
A coursebook that tells you what you need to know about advertising, from how to write copy and choo... Cijeli opis
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A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises throughout that help the reader judge their own work and that of others.

Informacije o knjizi

Puni naziv Advertising Concept Book
Autor Pete Barry
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2012
Broj stranica 296
EAN 9780500516232
ISBN 0500516235
Libristo kod 04472265
Nakladnici Thames & Hudson
Težina 1300
Dimenzije 210 x 246 x 37

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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