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Advertising Business
Jezik
Engleski
Engleski
Knjiga
Meki uvez
This authoritative and comprehensive handbook of successful advertising practices addresses such asp...
Cijeli opis
Libristo kod: 04683852
?
500 b
500 b
199.86
€
Vanjske zalihe
Šaljemo za 9-12 dana
30 dana za povrat kupljenih proizvoda
Moglo bi vas zanimati i
This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single 'knowledge bank' of theory and practice for advertising students and professionals.
Informacije o knjizi
Puni naziv
Advertising Business
Autor
John Philip Jones
Jezik
Engleski
Engleski
Uvez
Knjiga - Meki uvez
Datum izdanja
1999
Broj stranica
560
EAN
9780761912392
ISBN
0761912398
Libristo kod
04683852
Nakladnici
SAGE Publications Inc
Težina
910
Dimenzije
152 x 228 x 33
