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Advertising and New Media

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Advertising and New Media Christina Spurgeon
Libristo kod: 06668467
Nakladnici Taylor & Francis Ltd, listopad 2007
Explores the relationship between new media, advertising and new media consumers. Tracing the shift... Cijeli opis
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200.97 €
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Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes case studies of advertising campaigns and media.

Informacije o knjizi

Puni naziv Advertising and New Media
Autor Christina Spurgeon
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2007
Broj stranica 144
EAN 9780415430340
ISBN 9780415430340
Libristo kod 06668467
Nakladnici Taylor & Francis Ltd
Težina 360
Dimenzije 156 x 234

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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