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Advances in Services Marketing and Management

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Advances in Services Marketing and Management Swartz
Libristo kod: 04687048
Nakladnici Emerald Publishing Limited, svibanj 1996
This series is dedicated to topics such as service quality, internal marketing, service design, huma... Cijeli opis
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171.48 €
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This series is dedicated to topics such as service quality, internal marketing, service design, human resources practices and service systems, using theoretical research and the results of empirical studies. This volume concentrates on the effect on information technology on services performance, service quality, new service development, brand loyalty, and fair service. It also covers the relational aspects of services management such as the customer contact, customer-supplier relationships, and the social aspect of customer service loyalty.

Informacije o knjizi

Puni naziv Advances in Services Marketing and Management
Autor Swartz, Steven W. Brown, Stephen W. Brown
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 1996
Broj stranica 388
EAN 9780762300099
ISBN 0762300094
Libristo kod 04687048
Nakladnici Emerald Publishing Limited
Težina 719
Dimenzije 156 x 234 x 22

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Society & Social Sciences > Society & culture: general
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