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Advances in Electronic Marketing

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Advances in Electronic Marketing Irvine Clarke
Libristo kod: 08752289
Nakladnici IGI Global, veljača 2005
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There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. This book examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers.

Informacije o knjizi

Puni naziv Advances in Electronic Marketing
Autor Irvine Clarke, Theresa Flaherty
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2005
Broj stranica 338
EAN 9781591403210
ISBN 9781591403210
Libristo kod 08752289
Nakladnici IGI Global
Težina 834
Dimenzije 183 x 260 x 23

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
Computing & Information Technology > Computer science
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