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Seven Myths of Customer Management

Jezik EngleskiEngleski
Digital Digital
Nakladnici John Wiley & Sons Inc, prosinac 2012
In this lively and readable book, the authors argue that in recent years far too much has been made... Cijeli opis
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In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.

Informacije o knjizi

Puni naziv Seven Myths of Customer Management
Autor John Abram, Paul Hawkes
Jezik Engleski
Uvez Digital - Digital
Datum izdanja 2012
Broj stranica 236
EAN 9780470030288
ISBN 0470030283
Libristo kod 04878839
Nakladnici John Wiley & Sons Inc
Težina 488
Dimenzije 162 x 236 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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